https://www.businessimagination.com/contact daily 0.75 2020-09-11 https://www.businessimagination.com/conference-presentations daily 0.75 2022-06-21 https://www.businessimagination.com/bruce-alexander-boi daily 0.75 2020-09-15 https://images.squarespace-cdn.com/content/v1/5f5995b707c5503bf1e34759/1599787136225-Q0H7ZYQAQCYGMN7F3CIK/Haddon+seated+med+res.jpg Bruce Alexander Bio - Bruce Alexander Bruce Alexander MA (Mgmt) Grad Dip CELTA Cert IV originally trained as a composer and wrote hundreds of advertising jingles for household name products including BP and Estee Lauder. Establishing Business Imagination Pty Ltd he created international advertising campaigns for clients including Ferrari and Johnson and Johnson. Professor Robert Hunt of Macquarie University in Sydney describes Bruce as “… possessing a rare grasp of the often-bewildering subject of human imagination”. Bruce was guest speaker at the annual convention of MENSA The High IQ Society where president Yvelin Pillar described him as “… able to take a MENSA meeting to a higher, or perhaps deeper, mental level”. He addressed 7,000 financial advisors at the Tokyo Million Dollar Round Table conference, translated live into seven languages and has taught Masters candidates at Sydney University and MBA candidates at Singapore’s prestigious Ngee Ann University. https://www.businessimagination.com/press-campaigns daily 0.75 2020-09-25 https://images.squarespace-cdn.com/content/v1/5f5995b707c5503bf1e34759/1599710777559-RXPNOJS0BNX0DDXET82J/Ferrari+girl+3.jpg Press Campaigns - Ferrari. When the brand and the product need no introduction sometimes you look elsewhere to create the ‘Ah ha’ moment. https://images.squarespace-cdn.com/content/v1/5f5995b707c5503bf1e34759/1599874499985-9SCIFZ9CX49ITDQM6T19/Pretty%2BWoman%2B2.jpg Press Campaigns - ABN AMRO Bank. The world’s 17th largest bank - based in The Netherlands - wanted to look completely at home in Singapore. Our successful campaign was adopted by several other Asian countries. https://images.squarespace-cdn.com/content/v1/5f5995b707c5503bf1e34759/1599786252258-5IQ48OYQ1WKHD0VP87FP/lizard+forest.jpg Press Campaigns - Lizard Island. We directed the photography and started to write the story. https://images.squarespace-cdn.com/content/v1/5f5995b707c5503bf1e34759/1599786340421-55KVCVMCV2MBH8BNAZ1A/Lizard+fishing+landscape+.jpg Press Campaigns - Lizard Island. We then discovered this drop in the ocean writes its own story. https://images.squarespace-cdn.com/content/v1/5f5995b707c5503bf1e34759/1599718670192-DLLN5DRPQ8E20JN6JIOZ/BTS.jpg Press Campaigns - Business Thinking Systems. We created name, thinking balloon logo and campaign for this Singapore-based business process improvement firm. https://images.squarespace-cdn.com/content/v1/5f5995b707c5503bf1e34759/1599718908192-GRIIDLX53I4YUK6I8SB1/TurksLegal.jpg Press Campaigns - TurksLegal. Thinking Unlike created a point of difference in a crowded professional services marketplace. https://images.squarespace-cdn.com/content/v1/5f5995b707c5503bf1e34759/1599719129490-SX6XF4A1AWYJM2A41CC2/Bentivoglio.jpg Press Campaigns - Bentivolio. We won an industry award for the label design and corporate image for this organic olive oil grower and exporter. https://images.squarespace-cdn.com/content/v1/5f5995b707c5503bf1e34759/1599719489657-WLMCQFM0AM2NJ8EZ4PLO/Retireinvest+2.jpg Press Campaigns - RetireInvest. Our brief was to encourage long term savings habits in young consumers. The two pictures and the slogan did the trick. https://images.squarespace-cdn.com/content/v1/5f5995b707c5503bf1e34759/1599719778191-X2L24EBUT51FM20LQ07C/Amro+rowers.jpg Press Campaigns https://www.businessimagination.com/advertising-music daily 0.75 2020-09-16 https://www.businessimagination.com/home1 daily 1.0 2020-09-11